Bluebird
Bluebird is the chip aisle most Kiwis grew up with. Chicken flavour confuses everybody else. It is savoury and roasted, closer to gravy than to chicken, and it is treated here as a standard flavour rather than a novelty.
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Originals Ready Salted, Salt and Vinegar and Chicken are the three everybody names. Tasty Cheese and Sour Cream and Chives complete the Originals range. Burger Rings and Rashuns are here, and both are the sort of thing people cannot find abroad at all. The cracker shelf covers Crispy Chicken Crackers and Sour Cream and Chives Crackers. Poppa Jacks wheat snacks are stocked, and so is the Delisio range for anyone who wants a thicker cut. The Delisio range is there for anyone who wants a thicker cut. 99.
Bluebird is the chip aisle most Kiwis grew up with. Nothing in a foreign supermarket tastes quite like Chicken flavour, which is why it is usually the first thing people put in an order.