Sanitarium
New Zealand [Marmite](/product/sanitarium-marmite/) is the one Kiwis argue about. It is not the British Marmite and it is not Vegemite. It is darker, sweeter and thicker than the British jar. People who grew up on it will not accept a substitute, and they will tell you so.
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That jar is why most of you are on this page. Ricies and Skippy Cornflakes sit beside it, both breakfast cereals that have been on Kiwi tables for decades. 99.
If you are looking for Weet-Bix, that has its own page here. Marmite and Weet-Bix are the two Sanitarium products ordered together most often, usually in the same parcel as biscuits.
Getting the right Marmite matters. Buy the British jar by mistake and you will taste the difference immediately. The New Zealand version is thicker and less bitter. It spreads rather than smears, which is the part people notice on toast.
Marmite is the one people ask after by name, and it sits on the shelf with the rest of the spreads.